Frutas y Verduras

A Fresh Food Lover's Guide to Mexico

You'll fall in love with regional produce.

$14.99 USD

This interactive ebook is a visually rich English-language resource to learn about regional produce of Mexico and make it part of your daily diet.

Whether you are a cook or a curious traveller this guide takes you on a fresh produce journey investigating more than than 50 of Mexico’s indigenous and regional fruits, vegetables and herbs. 

With this resource you'll break through the overwhelm of the mercado, approach vendors with a more informed curiosity, and build a vocabulary of new-to-you plant foods at the foundation of Mexico's great gastronomy. 



Recommended for iPad, Android tablets. Requires iBooks or Kobo reading apps.

Have questions? Check out the FAQs.

Discover the heart of mexico's Rich and diverse GASTRONOMY

Add regional fruits, vegetables & herbs to your shopping list, and get to know Mexico through a natural and delicious perspective.

Easy Identification

With the visual index you'll be able to match what you see in the market with the description in the book. Full color slideshows. too!.

Boost Your Vocabulary

 With audio recordings for pronunciation, you'll listen, practice and be prepared to ask for each food by name!

For Your Health

Is it healthier than spinach? Info on key nutrients, uses in traditional medicine and  cautions for specific health issues.

Recipes + Prep notes

 Get cooking! How to choose and store, basic prep, simple tasty recipes. For all levels of cooks and eaters.

 What readers ARE saying... 


Wonderful resource for anyone in Mexico...and beautifully produced with loads of practical information and cultural and historical tidbits!

by Tim Young, Rakuten Kobo

What a great resource for food lovers!!

Before I moved to Mexico, I visited frequently. Always (and still) my favorite part is the mercados, but even now I sometimes find myself overwhelmed by what is unfamiliar. Now that I have this book, I feel motivated to try something new every week! This is a beautiful guide, full of information, and with a very user-friendly design.

by Jody, Rakuten Kobo

A little taste Of what's inside...

Quick reference shows multiple views, image for scale, audio and essentials 

Visual index for each category

Detail page includes history, nutrition and more

A recipe for each ingredient

Frutas y Verduras e-book

Intuitive navigation

Sharp images and slideshows


Frequently Asked Questions

Do I need a special app to read the eBook?

Yes, the eBook requires an appropriate app. The ebook has multiple functions that will only display on specific reading apps. It was designed for iOS (iBooks) and modified for Android & Windows. Kobo is an excellent reader for all uses.

  1. Kobo Reading App* (free from GooglePlay) serves most devices including iOS, Android, Windows and Desktop. If you have a Mexican IP, the correct version of this app is called Orbile also free on GooglePlay
  2. iBooks  -comes standard on iOS devices (ideal)
  3. For Desktop/laptop PCs, use Kobo Desktop app.

How to open ePub files from your computer to iPad

Follow these steps:

  1. Make sure you have the Apple Books app on your iPad.
  2. Download the .epub file to your computer.
  3. Find the .epub file on your computer.
  4. Email yourself a copy of the .epub file.
  5. Open your email on your iPad.
  6. Click on the .epub file and click on the share button in the top right corner of the screen.
  7. Select the Books app and your .epub file will open in the app.

What kind of device do I need for the eBook?

  1. BEST:  iPad, Android or Windows Tablets. *eReaders like Kindle, B+N etc will not work
  2. Large format smart phone (5in+) Smaller phones are not recommended
  3. Any PC desktop or laptop – with KOBO desktop app 
  4. Apple computers – with iBooks app

How to open ePub files from your iPad (recommended)

Follow these steps:

  1. Make sure the free Apple Books app is on your iPad.
  2. Follow the link from Safari to reach the ePub document.
  3. Select “Open in Apple Books” on the iPad.
  4. The eBook will open and be added to your Apple Books collection.
  5. From now on, you can open the ePub document from the Apple Books app on your iPad.

Wish I'd had this on my first trip to Mexico!

...but you can bet I'll have it with me on my next! Ms. Hefner focuses on fruits and vegetables that are not so commonly seen outside her adopted country. Her writing is straightforward, commonsensical, and lucid. Her photos show all the right details, and her visual overviews by category -- say, all the fruits, or all the herbs -- are especially useful in making identifications, and in distinguishing between close botanical relatives. Highly recommended.

by Eating in Translation, iBookstore

Unique and useful guide to the treats of Mexico

As a chef that loves the culture, food and tradition of Mexico I found this book to be a great guide to the common and not so common treasures of Mexican markets.

...The produce of Mexico is truly unique, and often overwhelming to understand. For a traveler or ex-pat, it can be intimidating and confusing to see 20 varieties of bananas, apples, squash, etc. at the market and have no clue what the difference is. For a chef or inspired cook, those same markets can overwhelm your curiosity. This book is the solution for both. I especially enjoyed the seasonal info which will help to find the best that the market has when you visit.

Good photos, more info than you expect and all easy to navigate and read. Great pocket guide on the iPhone, but looks better on a bigger screen, so do your research at home and tag the ingredients you want to hunt down at the market.

Buen provecho!

by Clint Jolly, iBookstore