Frutas y Verduras Ebook by Margret Hefner

A Fresh Food Lover’s Guide to Mexico

Learn about 50+ regional plant foods in this resource for cooks, travellers and everyday eaters.

$14.99 USD

This interactive ebook covers 60+ of Mexico’s indigenous and regional fruits, vegetables and herbs.

It's a visually rich resource for cooks, curious travellers and all eaters! Stroll market stalls with confidence, savor the experience of new-to-you flavors, and celebrate the regional flavors of the local communities. 

Recommended for iPad, Android tablets. Requires iBooks or Kobo reading apps.

Don't miss out on the full flavor of Mexico's emblematic fruits, vegetables & herbs just because you couldn't identify what was what...

Know what you're looking at. Learn what to do with it.

A visual table of contents and full-color slide shows make identification easy. 

Audio pronunciation for each food to ask for it by name. 

Which nutrients the ingredient is most valuable for, and any cautions for those with health issues.

How to choose and store, prep notes and recipes too.

... and much more!


I’m Margret, the Founder of Frutas y Verduras Mexico and author of Frutas y Verduras – A Fresh Food Lover’s Guide to Mexico.

In 2009, I took my background in design and my culinary passion and experience and made my first journey to Mexico to investigate its cuisine. Quickly, my interest shifted from the preparations of traditional recipes to the ingredients themselves. In the 10 years since, I have learned more about food, cultural attitudes, respect for the land and humanity in general, through the exchanges I have had in the markets of Mexico.

I hope my work with Frutas y Verduras will inspire you, too, to go deeper and make a connection as you eat the best, most regional foods in Mexico.


Wonderful source for anyone in Mexico...and beautifully produced with loads of practical information and cultural and historical tidbits!

by Tim Young, Rakuten Kobo

What a great resource for food lovers!!

Before I moved to Mexico, I visited frequently. Always (and still) my favorite part is the mercados, but even now I sometimes find myself overwhelmed by what is unfamiliar. Now that I have this book, I feel motivated to try something new every week! This is a beautiful guide, full of information, and with a very user-friendly design.

by Jody, Rakuten Kobo

Inside the ebook

Enrich your experience while living in Mexico.

From ‘Aguacate to Zapote Negro’, with this handy guide you'll have a wealth of information to refer to when you shop the mercados or encounter street-side vendors.

Frutas y Verduras e-book