Frutas y Verduras

A Fresh Food Lover's Guide to Mexico

Learn to truly eat local with this guide to 50+ regional plant foods.

$14.99 USD

This interactive ebook is a visually rich resource for cooks, curious travellers and the everyday eater wanting to include the more regional produce of Mexico in their daily diet.

The guide cover more than 50 of Mexico’s indigenous and regional fruits, vegetables and herbs. In this country with an an enormous biodiversity of edible plants, it's a drop in the bucket, but a solid start for most people who are learning to navigate the markets.

With this resource at hand, you'll be able to approach market stalls with confidence and beginning building a vocabulary of new-to-you plant foods at the foundation of Mexico's great gastronomy. 


Recommended for iPad, Android tablets. Requires iBooks or Kobo reading apps.

Have questions? Check out the FAQs.

Learn about Mexico's regional fruits, vegetables & herbs and become your regional produce-seller's best customer.

A visual table of contents and full-color slide shows make identification easy. 

Audio pronunciation for each food to ask for it by name. 

Which nutrients the ingredient is most valuable for, and any cautions for those with health issues.

How to choose and store, prep notes and recipes too.


Wonderful source for anyone in Mexico...and beautifully produced with loads of practical information and cultural and historical tidbits!

Tim Young

Highly recommend.

This is the best book ever for identifying, and knowing what to do with, the wide variety of produce found here. I keep it on my phone, so it’s always at my fingertips! Highly recommend.

Marla K - Mérida, Yucatán


I’m Margret, Founder of Frutas y Verduras Mexico, author of Frutas y Verduras – A Fresh Food Lover’s Guide to Mexico.

In 2009, I  made my first journey to Mexico. As a Personal Chef and a consummate eater of weeds, I was always excited to experiment with new fresh ingredients...  but I was not prepared for the bounty I found in Mexico!  

I immersed myself by seeking out and cooking with every single fruit, vegetable and herb I didn't recognize. And what I learned extended far beyond food or flavor... each interaction with local vendors opened a window into the culture.

Many of the edible plants I have tried I could not have accessed if not for the effort of the local people and, often, their children who know what is in season, when and where special local treats grow. I felt gratitude for their work and happy knowing that each 10 or 20 peso purchase I made went straight into their hands, supporting families and communities.

I created Frutas y Verduras to help you have this experience too. Start with what's in the ebook, then start asking questions of the women who sell produce on the street corners... let the adventure begin!

What a great resource for food lovers!!

Before I moved to Mexico, I visited frequently. Always (and still)my favorite part is the mercados, but even now I sometimes find myself overwhelmed by what is unfamiliar. Now that I have this book, I feel motivated to try something new every week! This is a beautiful guide, full of information, and with a very user-friendly design.


Frutas y Verduras

Margaret Hefner's Frutas y Verduras: A Fresh Food Lover's Guide to Mexico is a visually beautiful book, full of useful information. As an expat who has lived in Costa Rica for more than 8 years, many of the fruits and vegetables in Mexico were familiar to me, however just as many were new and even strange. This lovely book is full of photos and practical information to help you identify, purchase, store, and prepare the full range of fruit, veggies, chilis, cacti, and herbs available in Mexico. I downloaded it on my iPad and it works really well. I can take it with me to the markets, tianguis, and grocery stores to help me as I shop. This book is an invaluable resource and I highly recommend it!


Wish I'd had this on my first trip to Mexico...

...but you can bet I'll have it with me on my next! Ms. Hefner focuses on fruits and vegetables that are not so commonly seen outside her adopted country. Her writing is straightforward, commonsensical, and lucid. Her photos show all the right details, and her visual overviews by category -- say, all the fruits, or all the herbs -- are especially useful in making identifications, and in distinguishing between close botanical relatives. Highly recommended.

Eating In Translation

Inside the ebook...

Frequently Asked Questions

Do I need a special app to read the eBook?

Yes, the eBook requires an appropriate app. The ebook has multiple functions that will only display on specific reading apps. It was designed for iOS (iBooks) and modified for Android & Windows. Kobo is an excellent reader for all uses.

  1. Kobo Reading App* (free from GooglePlay) serves most devices including iOS, Android, Windows and Desktop. If you have a Mexican IP, the correct version of this app is called Orbile also free on GooglePlay
  2. iBooks  -comes standard on iOS devices (ideal)
  3. For Desktop/laptop PCs, use Kobo Desktop app.

How to open ePub files from your computer to iPad

Follow these steps:

  1. Make sure you have the Apple Books app on your iPad.
  2. Download the .epub file to your computer.
  3. Find the .epub file on your computer.
  4. Email yourself a copy of the .epub file.
  5. Open your email on your iPad.
  6. Click on the .epub file and click on the share button in the top right corner of the screen.
  7. Select the Books app and your .epub file will open in the app.

What kind of device do I need for the eBook?

  1. BEST:  iPad, Android or Windows Tablets. *eReaders like Kindle, B+N etc will not work
  2. Large format smart phone (5in+) Smaller phones are not recommended
  3. Any PC desktop or laptop – with KOBO desktop app 
  4. Apple computers – with iBooks app

How to open ePub files from your iPad (recommended)

Follow these steps:

  1. Make sure the free Apple Books app is on your iPad.
  2. Follow the link from Safari to reach the ePub document.
  3. Select “Open in Apple Books” on the iPad.
  4. The eBook will open and be added to your Apple Books collection.
  5. From now on, you can open the ePub document from the Apple Books app on your iPad.

Unique and useful guide to the treats of Mexico

As a chef that loves the culture, food and tradition of Mexico I found this book to be a great guide to the common and not so common treasures of Mexican markets.

The produce of Mexico is truly unique, and often overwhelming to understand. For a traveler or ex-pat, it can be intimidating and confusing to see 20 varieties of bananas, apples, squash, etc. at the market and have no clue what the difference is. For a chef or inspired cook, those same markets can overwhelm your curiosity. This book is the solution for both. I especially enjoyed the seasonal info which will help to find the best that the market has when you visit.

Good photos, more info than you expected and all easy to navigate and read. Great pocket guide on the iPhone, but looks better on a bigger screen, so do your research at home and tag the ingredients you want to hunt down at the market.

Buen provecho!

Clint Jolly , Chef

Eat Well and Connect with Community and Culture. 

Choosing foods from local sources is a meaningful act that honors cultural traditions, helps to preserve a healthy biodiversity, and contributes to the livelihoods of people in your community. 

Frutas y Verduras e-book

Intuitive navigation

Sharp images and slideshows