Frutas y Verduras

A Fresh Food Lover's Guide to Mexico

Hola. I'm Margret Hefner. I'm Canadian and in 2009 I moved to Mexico. The regional produce became my passion and it's my mission to help you learn about the local, and probably very unfamiliar produce, where you live and travel in Mexico. With my help, you'll discover a window into Mexico's culture through incredible foods and wonderful people.  

Food is a simple way to connect  with local community, daily.

Fruits, vegetables and herbs shape Mexican gastronomy, culture and identity.

huitlacoche or corn fungus on cob of pink kernel corn

The impact of choosing 'taste of place'

  • Food presents opportunities for intercultural exchange and authentic connection with local community members.
  • Your purchases of local produce benefits independent vendors and their families in your chosen community.
  • Plant foods are for everyone - no matter what your dietary needs and preferences, eating plants is a good food goal.

Food ways that are honest, meaningful and sustainable

  • Enjoy produce sold by local people and grown in small, community-managed agricultural systems and local forage
  • Experience foods that exemplify cultural values and heritage
  • Appreciate inherited knowledge, such as foods as medicine, rooted in ancient indigenous ways
  • Celebrate astounding biodiversity which results in diverse regional flavors and recipes

Local plants in your kitchen

Want to know how to use these ingredients?

Book a private coaching session — this will be an experience you can savor and one that will transform you from an observer to a participant in this country’s fascinating and vibrant culture.

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 now streaming!

Mighty Zapote Podcast

hosted by Margret Hefner

Discovering new foods tops the list of many travellers, but what happens when you decide to call a travel destination ‘home’? On Mighty Zapote, you'll hear from people who made the move that many dream of, to Mexico.

Host Margret Hefner chats with newcomers as well as longtime foreign residents about adapting to local foodways. With home cooks as well as experts in various food realms, hear about how regional produce offers a window into local culture and generational knowledge, promotes connection and a sense of belonging, and can have meaningful local impact.

ripe zapote negro